Bournemouth East Cliff Hotel, Sure Hotel Collection by BW

Guests who stayed here loved

“They are fooling people. This is not a proper hotel. It is a mothballed hotel that is opened up at weekends. The photos added are the true reality of this so called Hotel. It is nothing like the promotional photos. On arrival what we discovered was not good. It takes a lot for me to write a review like this. When we arrived we surprised to be given a Suite and thought we were in luck and then soon realised it was one of the better rooms. What they don’t tell you is that there are no actual amenities on site. If you want amenities you have use the amenities provided in the so called sister hotel (The Carlton) next door. There is nothing in this hotel except an old bar/reception with no drinks. My partner asked for a jug of water to take her tablets before bed, which we had to get from the sister hotel (The Carlton) next door. I had to walk with a jug of water from one hotel to the other. We found that the receptionist from the Bournemouth East Cliff Hotel was also working that evening in the Carlton Hotel. When my partner tried to complain and requested to speak to the Manager she was not of any use and would not assist. The only good thing i can say about the whole experience was that the suite that we were given was it was big, the TV and wifi worked. That’s all. The suite as was the whole Hotel was dated. The sink plug didn’t work as the screw that raises it was missing and the bath plug did not fit also. The whole hotel is in need of a complete refit. The TV stand was so dirty my partner wrote “Dirt” in it. See the photo. In the promotional photos it says there is an outdoor swimming pool. The true facts are yes, there is a swimming pool, and it is totally disgusting! It is unused and unusable. The funny part was the receptionist realised we were not happy to see its condition and soon after it was covered over. You may ask why we continued to stay there. We asked for a move to the Carlton Hotel like some other people that we saw and the receptionist refused as we were only there for the weekend. Is it fair for the management to use outdated promotional photos that have no reflection on the current condition and status of the hotel to advertise it? On the entry boards as you drive in the boards say that there is a restaurant, Conference Suites and Swimming Pool. This is not true! To add insult to injury they charge £20+ to park in the Car Park. You don’t have to take my word for it, feel free to check it out for yourself. We learn from experience and pay it forward. I pay this experience forward to you. Note: The Carlton Hotel is a sister hotel and a Time Share. I would keep this in mind also. If the management can treat customers to the Bournemouth East Cliff Hotel this way i would believe it must be the same in the Carlton also.”

M229QWdonj · Mar 27, 2026