Boulan South Beach

Guests who stayed here loved

“What I Loved About My Stay I usually stay at Boulan for at least part, if not all, of my time in Miami Beach. I keep coming back because of the comfort and familiarity of the one-bedroom apartment with a balcony, along with the amenities and unbeatable proximity to the beach and everything South Beach has to offer. But I have noticed several changes, concerns and issues I will discuss in the next section you should consider. The bed, linens, and sheets are high quality, and I sleep incredibly well every time I stay. The pillows are perfection. Most rooms offer views of Collins Avenue, and depending on your floor, you may even catch a glimpse of the ocean. I enjoy watching the activity at the Setai across the street and the constant energy of the neighborhood. It can be noisy at times, so keep that in mind if you’re a light sleeper. One of my favorite parts of the stay is starting the morning on the balcony with an espresso from the in-room Illy machine. It’s the perfect South Beach ritual. The pool is nice and well-maintained, although it would be even better if music were played more consistently throughout the day. I always book a one-bedroom unit with a balcony, and the layout works perfectly for longer stays. Having a washer and dryer is incredibly convenient, and I appreciate the two bathrooms, soaking tub, and dedicated space to sit and do my makeup. Another small but important detail: the apartment is always kept at a comfortable temperature, which makes it feel even more like home. I have stayed at Boulan dozens of times over the past four years, which is why I’ve been particularly disappointed by some of the changes I’ve observed during my recent visits. I typically visit Miami 3–7 times per year, with stays lasting 7–10 days. Over the past several years, I have increasingly chosen to split my stays between multiple properties because my overall satisfaction with the guest experience at Boulan has gradually diminished. There is a noticeable difference compared to the level of hospitality, graciousness, attentiveness, and attention to detail that I experienced during my earlier visits, those qualities caused me to be returning guest. It simply is not the same overall guest experience anymore—there is something different in the air. I've chosen this property again and again, but one of my biggest disappointments has been the lack of recognition and appreciation for that loyalty. After dozens of stays, I would expect to be remembered, appreciated, welcomed back, and made to feel valued as a repeat guest. Instead, during my last several visits, the experience has often felt impersonal and cold, and unaware I had ever visited previously. There is a tension that feels palpable among the staff, even during guest interactions, and it affects the overall atmosphere. While the front desk team has remained professional, interactions have frequently felt transactional rather than genuinely warm, sincere, and welcoming. The personalized touches that once stood out—such as acknowledging special occasions or recognizing returning guests—have diminished significantly and, in many cases, no longer occur. What makes this particularly frustrating is that small gestures would go a long way. A sincere welcome back, recognition of a returning guest, or other thoughtful touches can make a meaningful difference and help create the boutique luxury experience guests expect.”

Melissa · Jun 20, 2026